Snoop Dogg’s NFT Collection Sells Out in Record Time
American rapper Snoop Dogg made waves in the digital asset space as his latest non-fungible token (NFT) collection sold out within 30 minutes on Telegram. The rapid sale highlights both the artist’s enduring popularity and renewed interest in NFTs amid a broader market slowdown.
Breaking Down the Successful Drop
Built on the TON blockchain, the collection generated $12 million in sales, according to Telegram founder Pavel Durov. The NFTs featured diverse digital items including classic cars, exclusive merchandise, and cannabis-themed collectibles. Owners can showcase these assets on their Telegram profiles or exchange them for Stars, the platform’s native currency.
Market Impact and Expert Perspectives
The swift sell-out has industry observers speculating about a potential NFT market revival. A TON blockchain representative noted the unique appeal of Telegram Gifts, suggesting this could spark renewed creator interest in the format. While NFT trading volumes remain depressed, high-profile successes like this demonstrate the sector’s ongoing potential.
Snoop Dogg’s Established Web3 Presence
This isn’t Snoop Dogg‘s first foray into digital collectibles. Since NFTs gained mainstream attention in 2021, the artist has consistently innovated in the space through various collaborations and drops. His latest project further cements his position as a bridge between entertainment and blockchain technology.